Our NEW Brand

Cheers to the next 20 years!

Sometimes... you know 'it's time', and our new image and brand commitment guides the way for an exciting future.

After more than two decades, it was decided to update our brand, and we couldn't be happier with the results. 


We're very proud to have our Tire Cradle® brand trusted by some of the most discerning collectors in the world because of our flagship product. This can be attributed to its proven performance, ease of use, and strong ability to stay put ; not sliding across the garage. However, we didn't want our image to hold us back as the most trusted offering on the market, so we made the executive decision to present the world with a fresh, modern image that reflects our approach to the future.



The clean lines and overlapping segments of the T and C pay tribute to the design of our parking pads, nesting into each other as a matched set. We pride ourselves on using science and simplicity to be the leader, and we feel our new image reflect that in part and in whole. 


Our excitement continues to grow with thousands of people joining the Tire Cradle family of car enthusiasts. It's our pleasure and dream to serve our customers and dealers through exceptional products... and SOON exclusive experiences. 

In the works with some of our partners in the industry, we're planning to offer exclusive events and activations for our valued family of the brand. Think... VIP areas at select races, opportunities for tickets to automotive events, and member-only gatherings for you; our TC Family.

Stay tuned to your inbox and online for more details.  


We look forward to hearing from you, seeing your prized garage, and meeting up very soon.

We'd be honored if you joined us on social media. (links below)

If you have ideas or just want to reach out 'Hi' or send a pic of your car, we'd love to hear from you. After all, owners are now part of the Tire Cradle family.


Instagram: @TireCradles

Facebook: Tire Cradle


All Of Our Best,